SEO

5 Psychology-Based Design Tips to Improve Engagement on Your Website SEO

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message is equally (perhaps even more) important.

Subtle aspects, such as color, line, shape and font, matter. I’ve already shared details about  and a few But, most people believe that design is a creative talent. And, they think that you’re either born with it or that you can’t develop a knack for it.

I beg to differ…

People respond to visual stimuli subconsciously. For starters, you need to ditch the notion that your website has to be elegant. Beautiful websites that don’t function well have high bounce rates. And, they don’t convert well.

You just need a functional website that’s easy to use and loads fast. But, learning a few psychology principles will help you to improve the usability of your website and thereby increase the engagement that you receive.

So, in this article, I’ve compiled five psychology-based design tips. As always, with theory, I’ve included practical examples and actionable strategies that you can implement in your design straightaway.

Let’s get started with the first tip.

1. A recap of how colors and fonts evoke emotion

I’ve written in detail on both of these subjects. But, let’s revisit the key pointers.

First, let’s talk about color.

Color has a key influence in evoking emotion. If you’re a regular visitor to my website, Quick Sprout, then you’ll associate green with my brand. All colored sections are predominantly green.