5 Psychology-Based Design Tips to Improve Engagement on Your Website SEO Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message is equally (perhaps even more) important. Subtle aspects, such as color, line, shape and font, matter. I’ve already shared details about and a few But, most people believe that design is a creative talent. And, they think that you’re either born with it or that you can’t develop a knack for it. I beg to differ… People respond to visual stimuli subconsciously. For starters, you need to ditch the notion that your website has to be elegant. Beautiful websites that don’t function well have high bounce rates. And, they don’t convert well. You just need a functional website that’s easy to use and loads fast. But, learning a few psychology principles will help you to improve the usability of your website and thereby increase the engagement that you receive. S...
Why should you reverse-engineer the brain? Great thing about the Reverse engineering While some of thinking machines have mastered specific narrow skills — playing chess, for instance — general-purpose artificial intelligence (AI) has remained elusive. Part of the problem, some experts now believe, is that artificial brains have been designed without much attention to real ones. Pioneers of artificial intelligence approached thinking the way that aeronautical engineers approached flying without much learning from birds. It has turned out, though, that the secrets about how living brains work may offer the best guide to engineering the artificial variety. Discovering those secrets by reverse-engineering the brain promises enormous opportunities for reproducing intelligence the way assembly lines spit out cars or computers. Figuring out how the brain works will offer rewards beyond building smarter computers. Advances gained from studying the brain may in return pay dividen...
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